Large Art Nouveau belly vase by the Gouda Royal Faience factory South-Holland ('Plazuid' in short). This vase is a rare early production by the Gouda factory. It is made of red clay where the areas with a reddish brown colour are recessed in the paint, which is a special technique used in the early production of this famous Gouda factory. In April 1898 the well known “decorative pottery” was introduced to the market by the Gouda factory. Due to the instant success of the decorative pottery, this factory became not only the largest factory but also the largest employer of Gouda. Other factories like Ivora, Zenith, Regina and Goedewaagen quickly followed with the production of the now so successful decorative pottery. Unfortunately the economic crisis in 1929 and the Second World War had a negative impact on the Gouda pottery industry. The last representative of the famous Gouda pottery industry closed its doors in 1984.